The Marketing Wire

Fresh ideas and common sense for new media marketing and PR

When is an affiliate site not a damp squib?

Affiliate marketing. Love it of hate it it’s here to stay and it will continue to evolve no matter what the search engines, Antivirus tools and popup blockers do. Ooops, rewind! What’s affiliate marketing? OK, for the PROs and B2B marcomms persons (how pc) who justifiably haven’t a clue what it means I’m talking about [...]